Web Marketing for the Music Business, 2nd Edition

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Product Overview

Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help you get the info you need to develop effective promotion, sales, and distribution online. Author Tom Hutchison provides instructions on how to set up a website, and then promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. Contents Include: Chapter 1 Development of music marketing on the Internet Chapter 2 State of the Market Chapter 3 Overall Music Marketing Strategy Chapter 4 Domains and Hosts: Nuts and Bolts Chapter 5 Creating the Web Site Chapter 6 HTML and Scripts Chapter 7 Optimizing and Monitoring Your Web Site to Increase Traffic Chapter 8 Audio and Video for Your Web Site Chapter 9 E-commerce and Financial Transactions Chapter 10 Finding Your Market Chapter 11 Successful Promotion on the Web Chapter 12 Social Networking Sites Chapter 13 Professional, Legal and Ethical Issues Chapter 14 Mobile Media Chapter 15 Mobile Music Marketing The accompanying website will keep you up-to-date, with online resources for web support. ""©2013, 304 pages