Product Overview
Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help you get the info you need to develop effective promotion, sales, and distribution online.
Author Tom Hutchison provides instructions on how to set up a website, and then promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter.
Contents Include:
Chapter 1 Development of music marketing on the Internet
Chapter 2 State of the Market
Chapter 3 Overall Music Marketing Strategy
Chapter 4 Domains and Hosts: Nuts and Bolts
Chapter 5 Creating the Web Site
Chapter 6 HTML and Scripts
Chapter 7 Optimizing and Monitoring Your Web Site to Increase Traffic
Chapter 8 Audio and Video for Your Web Site
Chapter 9 E-commerce and Financial Transactions
Chapter 10 Finding Your Market
Chapter 11 Successful Promotion on the Web
Chapter 12 Social Networking Sites
Chapter 13 Professional, Legal and Ethical Issues
Chapter 14 Mobile Media
Chapter 15 Mobile Music Marketing
The accompanying website will keep you up-to-date, with online resources for web support. ""©2013, 304 pages
ISBN
978-0-240-82370-6
