The Rebel's Guide to Email Marketing

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Product Overview

This is a No-Nonsense, Take No-Prisoners plan for earning positive return on you email marketing! "They" say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you're B2B or B2C, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, from names, subject lines, calls to action, social network integration....everything! Learn how to: Optimize every component of your message and campaign Drive list growth that translates directly into the top line Write a great main call to action - and get secondary and tertiary calls, too Use email marketing and social media to power each other Prepare for the short- and long-term futures of email marketing ""©2013