The Business of Multimedia

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Product Overview

Everything the developer of CD-ROM interactive multimedia needs to know about costs, distribution channels, financing, content acquisition, licensing and much more. With examples and anecdotes from pioneers in the field and interviews with leading professionals, sample contracts and agreements and listings of multimedia and interactive organizations, this book should be helpful to everyone involved in the field -- developers, designers, authors, management and marketers. ©1997, 240 pages.