The Business of Digital Television

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Product Overview

Essential reading for anyone involved in the broadcast industry today, this book presents an overview of the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.* Discover trends in digital TV technology
* Gain knowledge about the international market place
* See an analysis of the financial models
* Understand the importance of partnership
* Find out the key drivers for change
* Gain an insight into emerging technologies of the futureWritten in a accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing broadcast professionals with essential facts, data and commentary in one single volume. ©2000, 288 pages.