Self-Promotion Secrets for Musicians. Author Michael Gelfand (bassist in the band Fuller, and freelance writer for Rollingstone.com, Modern Drummer, EQ, Guitar World, Musician magazine and many others) shares his years of experience in the form of 'secrets' that will help you promote your music. Includes chapters on defining your own success; creating the demo; building your fan base; networking; branding; your press kit; creating an effective website; getting radio airplay; and how to gig. Fascinating reading for musicians of all genres. ©2005, 148 pages.