Social Media Promotion For Musicians - Third Edition

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Product Overview

The Manual For Marketing Yourself, Your Band, And Your Music Online

Format: Softcover

ISBN: 9781946837066

Learn how to efficiently use your online presence to promote your band, your music or yourself with the totally revised Third Edition of Social Media Promotion For Musicians. The updated book reveals the latest insider tips on how to use both the most popular social platforms like Instagram, Facebook, YouTube and TikTok in conjunction with your website and mailing list to gain more fans, followers, views and streams.

If you're an artist, band, engineer, producer or songwriter, Social Media Promotion For Musicians Third Edition proves the newest techniques and strategies to increase your online and streaming presence without taking away precious time from making music. BONUS: Now includes a special chapter on marketing to playlists! ©2020, 294 pages


Table of Contents:

1. It's Called Promotion

2. Your Social Media Strategy

3. Developing Your Brand

4. Creating Your Killer Website

5. Creating Your Mailing List

6. Using Facebook For Marketing

7. Marketing With Instagram

8. Marketing With YouTube

9. Marketing With TikTok

10. Marketing With Twitter

11. Using LinkedIn For Marketing

12. Setting Up A Blog

13. Playlist Marketing

14. Posting Frequency Strategy


Bobby Owsinski is one of the best selling authors in the music industry with 24 books that are staples in audio recording, music and music business programs in colleges around the world, including The Mixing Engineer's Handbook, The Music Producer's Handbook, Music 4.0: A Survival Guide For Making Music In The Internet Age, and more. He's also a contributor to Forbes covering the new music business, his popular production and music industry blogs are over 8 million visits, and he's appeared on CNN and ABC News as a music branding and audio expert. Visit Bobby's production blog at, his music industry blog at, his podcast at, and his website at