Music in the Market

No study of popular music in the world today, is complete without an overview of the very companies that deliver this music to us, the public. Don Cusic explores the relationship of popular music and popular culture, the money flow, talent acquisition and development, artwork, promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. An added bonus, the book discusses the marketing of music by small, independent labels. ©1996, 264 pages.