Indie Business Power helps focus the lens on today's music opportunities and provides the guidance needed for starting & growing a new venture to meet these opportunities. Covers everything from self-assessment to opportunity discovery, from understanding how to smartly use business resources to expanding into global markets. In between you will explore the best business practices for writing a powerful business plan, sourcing capital, building teams, grass roots marketing, managing company operations and small business finance. In addition, a context for understanding current business changes in the music business is provided as well as a detailed analysis of six "megatrends" taking the music industry into exciting new directions.
Peter Spellman is an artist development specialist, helping musicians apply their entrepreneurial instincts to create success. He is director of the Career Development Center at Berklee College of Music and the author of several handbooks on music career development including, The Self-Promoting Musician: Strategies for Independent Music Success, Plan Your Band!, Indie Marketing Power: The Resource Guide for Maximizing Your Music Marketing, and, Indie Business Power: A Step By Step Guide for 21st Century Music Entrepreneurs. A recognized expert on music industry trends, the impact of the internet on music, and music business entrepreneurship, Peter has over 30 years of experience as a performing and recording musician, and has worked as a booking agent, record label manager, music editor, artist manager, and producer.
©2016, 350 pages