UPDATED FOR 2016 WITH OVER 100 NEW & REVISED PASSAGES AND A BONUS CHAPTER ON HOW YOU CAN PROMOTE YOUR MUSIC EVERY DAY EFFICIENTLY AND EASILY!
With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fan base based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it.
This is the most up to date, reliable source of information I’ve seen in any form for up and coming bands” - Ross Robinson (A&R I Am Recordings – Slipknot, The Cure and Glassjaw / Producer – At The Drive In, Korn and Deftones)
“Comprehensive insight, observations and DIY strategies are offered, not force-fed, to provoke thought, instill common sense, and inspire ingenuity in those with the perseverance to permeate the rapidly changing ozone of the modern day music business.” - John Cafiero (Manager of the Misfits & the Ramones/Record Label CEO/Producer/Director/Writer & Editor – Commando: The Autobiography of Johnny Ramone/Musician – Osaka Popstar)
“This is a must read for anyone marketing themselves in this new age of media. Jesse has one of the most diverse ranges of real life DIY music industry experience I’ve ever seen, it’s perhaps his realization that the new music industry is not about finding a solution but about constant evolution that makes him so qualified to present this information to us.” - Benjamin Weinman (Guitarist, Songwriter, Manager for The Dillinger Escape Plan)
“If you had to go with just one book on DIY music biz, this would be the one.” – Clyde Smith (Hypebot.com)
“If you’re serious about your career and are looking for a comprehensive guide that you’ll want to refer to repeatedly and isn’t likely to be outdated any time soon, then be sure to pick this up.” – Christine Infanger (Think Like A Label)
Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy!
©2016, 722 pages