Electronic Media Management, Fifth Edition

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$64.95
SKU:
FP375
Availability:
Lead time before shipment - 4 to 9 business days

Product Overview

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing. ©2005, 424 pages.

ISBN

240806395