This book is a comprehensive guide to buying and developing multimedia in the most cost-effective manner. Focusing on the human factors in producing multimedia, rather than just the software, "Buying and Selling Multimedia Services" draws on real-world anecdotes-war stories from project diaries and first-hand experience, to provide examples of the key ideas delineated within the book. Also includes a comprehensive guide to all the digital formats available, to help the buyer and the developer select the most appropriate for a given project. ©1997. 256 pages.