Building Your Artist""€™s Brand as a Business

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Product Overview

Building Your Artist’s Brand as a Business is a book that explores the trading of intellectual property assets and how to best protect artists’ rights in connection with brand building. The concept of branding, what used to be viewed by many artists as “selling out”, has now become normal and quite possibly a necessity for maintaining a successful music career. Building Your Artist’s Brand as a Business covers things such as the copyright, trademark and publicity rights surrounding an artist’s music, their performances, public appearances, name and image and how to manage these assets to help build a long term career and monetize an artist’s brand. This is what the book seeks to explain. The contributors to this book are from across the globe and include Todd & Jeff Brabec: Glee - A Prime Example of How Music Licensing Works. ©2012, 456 pages