Building a Successful 21st Century Music Career

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Product Overview

Are you interested in beginning a career in the music industry? Great! You probably already know that talent and determination aren" t enough by themselves , you need a comprehensive plan of action to follow so you can proactively make your career dreams a reality. And as you probably also know, in the 21st century, the old rules about breaking into the industry no longer apply , the music business is changing rapidly, and you need the most current career information possible. Building a Successful 21st Century Music Career provides the plan of attack that professional and aspiring musicians, songwriters, producers, DJs, and managers need to make their dream of making music into a career come true. It looks at how to proactively develop a sustainable and rewarding music career within the realities dictated by the new 21st century marketplace, beginning with a look at the changes the music industry has faced in the last few years, which have broken the conventional 20th century music industry thinking , iTunes, the collapse of the CD market, cheap home recording, and so on , and the new opportunities that these changes have introduced. It then moves on to how to build and keep a fan base, and how to translate that into making money or getting a deal. Publicity, product development, finances, the benefits and drawbacks of signing a record deal, and much more are covered in detail. This book is the most thorough and up-to-date guide to starting and maintaining a music career , a must for every musician" s bookshelf. Features:
  • Provides the most thorough guide to starting and maintaining a music career available.
  • Provides the only book that addresses the realities of the 21st century music industry.
  • Presents more than examples, it clearly outlines various paths that have the potential to lead to success.
  • Authored by a music industry business consultant who is also a musician. ©2007, 500 pages.

ISBN

1-59863-370-8