This fun and educational book, What You Need to Know About Marketing, shows you how to understand and do marketing without having to earn a diploma or degree in it. Along the way it shows you what has been learned over the centuries about marketing, how marketing has changed in our new 'digital' world, what experts can teach us that we can use ourselves and how to avoid classic mistakes. In a nutshell, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activity Chapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing Plan Chapter 3 - Your Customers. Chapter 4 - Pricing and Promotion Chapter 5 - Placement or Distribution. Chapter 6 - Customer Engagement Chapter 7 - Branding Chapter 8 - Social Media and Digital Marketing ""©2011, 274 pages.