This is YOUR All-Business, No-Hype Guide to Social Media Marketing.
This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. Your going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty and brand power. You'll figure out how to measure it. And then you'll go get it.
Jut facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, and all your C-whatevers. An yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money. 2012