Guerrilla Marketing Revised for the '90s
A book on how to take advantage of the Internet's fantastic marketing potential to help increase your business opportunities. With Guerrilla Marketing guru Jay Conrad Levinson, and this straightforward guide, it's sure to help any business define, refine and put its message onto the Net with ease. It includes weapons to streamline your online presence, ensure online customer comfort, publicize and advertise your company on the World Wide Web. ©1993, 327 pages.