Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Ryan Holiday is author of Trust Me I'm Lying (MCS305), an acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians. In this book he will teach you how to growth hack - No press releases, no TV commercials, no billboards - to reach many more people despite modest marketing budgets.
Ryan explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.
©2014, 144 pages