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Finally a serious book about Marketing Music On the Internet. The author is also the coauthor of Record Label Marketing. Web Marketing For The Music Business is exhaustive and up to date and includes great section on social networking and marketing to mobile devices.
Each chapter is followed by an extensive bibliography and a list of resources. At the end of the book is a great list of resources and links.
Owners of the book have access to all of the links online at the author's website.
Highly recommended
Rating: [5 of 5 Stars!] |
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