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>>Web Marketing for the Music Business
[FP460]
Tom Hutchison
ISBN: 9780240810447
Availability: Lead time before shipment - 4 to 9 business days
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Description:
An excellent up-to-date book on marketing music on the web. Essential reading for musicians and music industry professionals.
Key Features
Provides instruction on promoting both music and the artist on the internet, showing how to develop maximum online exposure.
Offers guidance in web site development - save money by getting the right site up and running the first time.
Understand how the Internet is used by experts in the music business, benefit from their experience to make the internet work for you.
Interested in promoting, selling and distributing music online? Got the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential internet presence you want and need.
Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artist's career and social networking sites such as MySpace and Facebook. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online.
By Tom Hutchison, Prof. of Marketing, Department of Recording Industry at MTSU, USA. He has worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, Sonic Youth and Beck. Tom has conducted market research projects for Sony, RCA, MCA/Universal, Geffen Records, DreamWorks and Warner Music Group. ©2008, 304 pages.
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