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>>Record Label Marketing, 2nd Edition
[FP500]
Tom Hutchison, Paul Allen and Amy Macy
ISBN: 9780240812380
Availability: Lead time before shipment - 4 to 9 business days
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Description:
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label’s marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry.
Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com.
Record Label Marketing…
Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool
Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels
Offers insight into how successful labels use videos, promotional touring, and special products to build revenue
Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities
Reveals how labels are managing within their transitional digital industry
Looks to the future of the music business – how online developments, technological diffusion, and convergence and new markets continue to reshape the industry.
Tom Hutchison, Prof. of Marketing, Department of Recording Industry at MTSU. He has worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, Sonic Youth and Beck. Tom has conducted market research projects for Sony, MCA/Universal, DreamWorks and Warner Music Group.; Paul Allen, Associate Professor in the Department of Recording Industry at Middle TN State University and Co-Author of Record Label Marketing. and Amy Macy, Assistant Professor in the Department of Recording Industry at MTSU. ©2009, 448 pages.
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